Get more customers, not just more traffic
We help Canberra service businesses build a steady stream of new customers through conversion-focused SEO.
Free. No obligation. Just clarity on where you stand.
Problems We Help Solve.
Your customers aren't just Googling anymore. They're asking ChatGPT, searching Maps, and using AI tools to find businesses like yours. If you're not showing up where they look, your competitors are getting those calls instead.
Your phone isn't ringing enough
You know your service is great, but new customers aren't finding you. Some weeks the phone rings non-stop, other weeks, crickets. You can't plan, hire, or grow when you don't know where next month's work is coming from.
Your competitors are getting calls that should be yours
Search for your own services and you'll see them above you in Google, Maps, and AI answers. Every one of those searches is a customer choosing someone else, not because they're better, but because they're more visible.
Referrals built your business, but they can't scale it
Word of mouth is great when it's flowing. But you can't control it, you can't predict it, and you can't build a business plan around hoping someone mentions your name at a BBQ.
You're invisible where customers are actually searching
Google, Maps, ChatGPT, voice search. Your customers are finding businesses in more places than ever. If you're not showing up across all of them, those leads are going to someone else without you even knowing.
You don't know what's actually working
You're spending on a website, maybe some ads, maybe SEO. But you can't connect any of it to real customers walking through the door. Without that clarity, every marketing dollar feels like a guess.
What Our Clients Say
Real feedback from business owners we work with every day.
“Daniel's work has made a genuine difference for us. He's responsive, practical, and easy to work with. There was so much low-hanging fruit that we weren't leveraging and Daniel coming on board has ensured we're optimising our baseline before any additional advertising spend.”
Andrew Saikal-Skea
Saikal-Skea Independent Financial Advice
“As founders, we value partners who think commercially, not just tactically. Daniel quickly identified where our digital presence wasn't matching the strength of our brand and brought a clear, structured strategy to address it. His approach is measured, data-led and focused on long-term positioning rather than short-term wins.”
Tracy Keeley
Managing Director, Lunetta & Lunetta Trattoria
“Daniel brought clarity to an area of our business that had grown organically but lacked strategic direction. He understands that visibility is about more than traffic, it's about attracting the right customers with intent. His communication is proactive, thoughtful and commercially grounded.”
Matthew Keeley
Managing Director, Pollen
“From our very first meeting, Daniel took the time to listen and establish what I needed. I was so impressed with his professional and friendly approach, and he did not disappoint. Within just a short time Daniel quickly identified areas and key points for improvement and patiently talked me through them. Not long after, business was moving forward in a positive way.”
Susan Weaver
Remoli Flowers
Our Process
A step-by-step system built to do one thing: make your phone ring more.
Most clients see initial improvements within 30–60 days, with results compounding from month 3 onwards.
We audit your presence across Google, Maps, and AI tools, then show you where competitors are beating you and exactly what to do about it. No confusing 50-page report, a clear picture of your biggest opportunities and a prioritised action plan.
Here's Exactly What You Get
Five services. One monthly investment. All done for you.
Audit & Strategy
Know exactly where you stand, where your competitors are beating you, and what to do about it.
What you get:
- ✓ Full competitive analysis across Google, Maps, and AI search tools, see exactly who's outranking you and why
- ✓ Website and Google Business Profile audit with quick-win opportunities you can act on immediately
- ✓ Search term research showing what your ideal customers actually type when they need your services
- ✓ A clear, prioritised action plan, what we'll tackle first and why it matters to your bottom line
- ✓ One-on-one strategy session focused on your specific business goals
- ✓ Live competitor tracking dashboard so you always know who's gaining ground
How We're Different
You've probably dealt with an agency before. They promised the world, locked you into a 12-month contract, sent you monthly reports full of jargon you didn't understand, and your phone didn't ring any more than before. When you had questions, nobody called you back. Here's what we actually do differently.
Others
12-month lock-in contracts regardless of results
Report on rankings and traffic while your phone stays quiet
Radio silence until you chase them
Interstate or offshore, never set foot in the ACT
Optimise for Google only, ignoring how search is changing
Us
Month-to-month. No lock-ins, no penalties.
We measure calls, bookings, and enquiries, the numbers that pay your bills.
We take the lead. You don't need to chase us or manage the process.
Canberra-based. We live in this market and understand how locals search.
We build your visibility across Google, Maps, and AI tools, so you're found wherever customers look.
Find out what your competitors can see that you can't
This isn't a sales pitch disguised as a call. In 45 minutes, we'll pull up your actual rankings, traffic, and click-through rates, then show you how you stack up against your competitors across Google, Maps, and AI search tools. You'll leave with a clear picture of what's working, what's not, and what to do next. Whether you work with us or not.
Our Guarantee
Stay because it's working, not because you're trapped.
If you're ever not satisfied with our service, our communication, responsiveness, or the value we're delivering, we'll refund your last month's payment. No questions asked.
We operate month-to-month because we're confident in what we build. No lock-in contracts. No exit penalties. We earn your business every single month.
We're not guaranteeing instant rankings. Anyone promising that is lying. We're guaranteeing a professional, transparent service that's worth your investment. If we're not delivering that, we don't deserve your money.
Is this right for you?
We're not the right fit for every business. Here's how to know if we'll work well together.
This probably isn't for you if…
You treat marketing as an expense to minimise, not an investment in your business
You're shopping for the cheapest option (you'll find cheaper, you won't find better value)
You want leads by next week (paid ads are a better fit for that)
You've already decided all agencies are the same and nothing will work
This is for you if…
You treat marketing as an investment and want to see a return on it
You're willing to invest 3–6 months to build something that compounds, because you know that's how real growth works
You want a partner who tells you the truth, not just what you want to hear
You're tired of guessing whether your marketing is working and want to finally see the numbers
You've been burned before but you're open to working with someone who does things differently
About
Hi, I'm Daniel Bucholtz, the founder of Long Game.
For 17 years I held senior roles in large organisations, building systems, fixing what was broken, and figuring out how to make businesses grow sustainably. This experience has taught me that long-term growth needs to compound, be based on data and fit the businesses unique needs.
I started Long Game to bring that same systems thinking to local businesses in Canberra. Not the kind of marketing where you throw money at short-term sugar-hits and hope something sticks. The kind where every month builds on the last, and the results keep getting stronger the longer you stick with it.
I've set out to build Long Game differently because I've seen what doesn't work. No lock-in contracts. No jargon. No cookie-cutter packages. Just a done-for-you service that focuses on the only metric that matters: are you getting more customers?
I'm a Canberra local based in Watson, father of two little ones who loves being outdoors and fishing.
Looking forward to working with you.
Frequently Asked Questions
Here are the questions we get asked most. Got another? Book a call and ask us directly.
Still have questions? Let's chat. No obligation.
Book a Discovery Call